How Your Online Venture Can Profit From Social Bookmarking

Social bookmarking today is a major phenomenon that has opened a new avenue for online businesses to expand their reach and earn more profits.

However, there are still a lot of Web site owners who have no idea what it is, let alone how to use it to increase their website leads, sales, subscribers and even your repeat visitors. This could be sad, considering that analysts view this as the next wave in Internet marketing.

The Mindset Behind Social bookmarking

As most people know, a bookmark is a piece of paper that marks a page so you can find it easily again. Most PC users know that a computer bookmark is a link on your computer that marks a web page so you can find it easily again. A social bookmark on the other hand, is a link that marks a web page so you can find it easily again, but also so you can share it with others (that's why it's called "social"), usually by posting it to one of several dozen social-bookmarking websites.

Social bookmarking is getting much fanfare these days, with sites like Del.icio.us and Digg, Dzone, Reddit and Furl as well as dozens, if not hundreds of others commanding a presence among the top traffic generators on the Internet. Most people like to bookmark their "finds" and they like to show off their "finds" to others, hence the term social bookmarking.

How Online Businesses Can Benefit From This Method

By joining a social bookmarking network, an online business helps create more public awareness of his site, and what type of product or service he/she offers. Listed below are some of the many benefits that social bookmarking offers to online ventures.

- Gain Repeat Visitors

Considering that many people do not buy,register or take action on their first visit to your website, repeat visitors are a necessity, not to mention targeting prospective clients. You can get more repeat visitors to your Web site if they can find your website again.

That means getting them to bookmark your Web site, either on their computer or on the social bookmarking site of their choice. The more bookmarking options you offer, the more visitors are likely to return. The easier you make it for them to bookmark your site, the more of them will. However, you need to have good-quality content, or nobody will dare bookmark your page.

- Other Web Users Will Refer Your Site To Others

When someone bookmarks your Web site on their own computer, they share it with, well, themselves. It's a private thing. But when they bookmark a web page on a social bookmarking, it's more "social". Other people will see it. Other people might share it. Other people might even bookmark it.Web sites like Del.icio.us, Ma.gnolia and SpicyPage are ideal for this. In fact, many of the biggest users of social bookmark Web sites are often users of several. However, you really must have interesting content, or nobody will care that somebody else has bookmarked your page.

- Get Viral Linking

When online viewers see your link at a social bookmarking site, they might bookmark it, or they might add it to their own blog or portal or fan site. Suddenly one person's bookmark becomes several links to your Web site, presumably from reasonably well-targeted sources of traffic. However, you really must have quality content, or nobody will want to blog somebody else's bookmark.

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Vanessa A. Doctor from Jump2Top - SEO Company